On Tuesday, June 18, from 1:15 – 2:30pm, HBA attendees will get to hear from some experts regarding breaking into Direct Response TV. It may not be for all brands but for the select few with special qualities, it can be a game-changer. Innovation is important; a charismatic spokesperson and intriguing founding story are equally significant. This session will explore this alternative distribution channel. You’ll learn what makes a brand successful in Direct Response, and how brands can participate or partner with marketers to leverage this synergistic channel. Speakers include Dr. Nicholas Perricone, founder, Perricone MD; Jamie Kern Lima, co-founder & CEO, IT Cosmetics; Jani Friedman, vice president of new brand development, Guthy|Renker.